Gaming community bands together to raise funds on Twitch for Save the Children
LOS ANGELES, CA – August 24, 2016 – The online gaming community is helping children in need through a 48-hour Twitch Stream-a-thon hosted by multi-channel network Bent Pixels. The fundraiser, to benefit global charity Save the Children, will run from Friday, August 26 to Sunday, August 28. A roster of gamers participating in the game-a-thon on Twitch is already established, and additional interested participants may apply to join.
“When our talent management team approached me about this initiative, I immediately wanted to support it as a company,” said Mike Pusateri, CEO of Bent Pixels. “Giving of our time and resources for charity is a big part of the Bent Pixels philosophy, and in the past we have supported charities such as the United Way and Pledge 1%, so it was an easy decision to help such a great cause.”
“In my experience with the online video industry, I’ve seen so many YouTubers helping others that it motivated me to help people without education, food, or water,” said Shane Johnson, a Bent Pixels talent manager who organized the fundraiser with team members Jason Martone and Thomas Burleigh. “The community that we have established as video creators and gamers not only makes it easy to make and share content, but also to give back.”
Gamers wishing to live stream can apply here and, once approved, will be provided with a stream key for use during their time slot. Viewers and supporters may tune in to the Bent Pixels Twitch channel starting on Friday the 26th at 5:00 pm EDT to interact with streamers or visit the donation page to contribute to Save the Children. The Twitter hashtag for the event is #twitchstreamforcharity.
About Bent Pixels
Bent Pixels is a global media company serving creators and brands on YouTube. A leading multi-channel network (MCN) with over 25,000 creators and one billion monthly views, Bent Pixels specializes in gaming, comedy, and mixed martial arts content. Network partners include leading names in comedy Kevin Hart and Joe Rogan, and top-ranked online gamers such as PackAttack04082. Brand services and rights management clients include FUNimation, the House of Blues, UFC, RLJ Entertainment, College Humor, Kevin Hart’s Hartbeat Productions, and the Joe Rogan Experience.
– 30 –
Director of Marketing