Unlock exclusive, guaranteed access to top creators’ video inventory, precisely targeted by channel, game, and genre. Our approach ensures transparency and brand safety at scale across the YouTube creator economy, while extending your reach to audiences wherever they engage.
With a significant shift in viewership to Connected TV (CTV), gaming content has become big-screen entertainment, driving an +8% lift in co-viewership. Our cross-platform capabilities position your brand to thrive in this evolving landscape, connecting with viewers across YouTube, CTV, and beyond.
Options
:15s nonskip
:30s nonskip ctv
:06s bumpers
:15-:60s skippable
CASE STUDY: ALIENWARE
Drove clicks, views, and purchase intent
Brand Objectives
TK
What we did
Observed a 29% lift on gamers watching console games compared to those watching PC games, possibly looking to make the jump to PC gaming
Connected TV viewership grew 87% from 2021 to 2023, resulting in Co-viewership, now measured by YouTube and resulting in up to 12% extra impressions on campaigns
Custom Content
Bent Pixels offers innovative custom content solutions, empowering brands to collaborate directly with top creators. Seamlessly integrate your brand or IP into engaging content that captivates audiences and drives lasting impact.
Bespoke / Dedicated Videos
Bent Pixels offers innovative custom content solutions, empowering brands to collaborate directly with top creators. Seamlessly integrate your brand or IP into engaging content that captivates audiences and drives lasting impact.
Custom Game Maps
Bent Pixels offers innovative custom content solutions, empowering brands to collaborate directly with top creators. Seamlessly integrate your brand or IP into engaging content that captivates audiences and drives lasting impact.
VOD
Maximize discoverability and long-term impact with YouTube cutdown videos.
Social
Amplify messaging on TikTok, X, YouTube Shorts, and Instagram through creator-driven content.
Live
Collaborate with popular Fortnite creators for engaging live walkthroughs.
Media
Use 15-second cutdowns on key channels to boost map visibility and awareness.
CASE STUDY: FORNITE
Built custom Fornite maps and amplified with creators
Brand Objectives
Connected with the next generation of audiences through custom game maps to deepen relationships with fans and create memorable experiences.
Focus on the game on FUN, rather than branded promotions
Drive awareness to gamers – Live stream, VOD, Social, Co-branded Media
CASE STUDY: FORNITE
A cross-platform, high-impact campaign
Built a complete, 360° campaign to reach target audience, cross-platform
Created high impact and high engagement in-game and across social/video content
Collaborated with popular Fortnite creators for LIVE walkthroughs
Amplified of messaging through TikTok, X, YT Shorts an IG across Fortnite creator social platforms
Created :15 cutdown to drive awareness to Fortnite Map across popular Fortnite Creator Channels on YT
Turnkey Solutions
Turnkey integration solutions offer a seamless way for brands to connect with audiences by embedding their messaging organically into YouTube creators’ content.
Authentic Messaging
Aligns with each creator’s unique style, ensuring ads feel natural and non-intrusive.
Audience Trust
Leverages creators’ established credibility within their communities.
Engaging Storytelling
Delivers your message through subtle, effective product placements.
Deeper Connections
Resonates with viewers as a genuine part of the creator’s narrative.
Proven Results
Amplifies audience engagement and drives meaningful impact.
Custom bumpers
Cost-effective, 15-second, direct-to-camera endorsements from talent. Leverage their audience with an engaging message at the start of a video, highlighting key sales points and driving a strong call to action.
Custom bumpers
These are longer, more immersive brand placements seamlessly integrated into the content within the first half of a video. They span across various formats like video, audio, and social, providing a more comprehensive brand message that naturally fits into the overall content.
Takeovers
YouTube Creator Channel Takeovers
Takeovers provide brands with 100% Share of Voice (SOV) across all video ad inventory—pre-roll, mid-roll, and post-roll. This guarantees full ownership of ad placements within a creator’s content, ensuring consistent and impactful messaging throughout the viewer experience.
With this strategy, brands tap into creators’ trusted voices and engaged communities, amplifying campaigns authentically. Ads are placed strategically:
Pre-rolls
grab attention at the start.
Mid-rolls
integrate naturally into longer videos.
Post-rolls
reinforce key messages.
Takeovers are perfect for product launches, campaigns, or storytelling tailored to niche audiences. This comprehensive ad strategy drives higher engagement, recall, and ROI, turning creator partnerships into powerful, results-driven opportunities.