COOKIE POLICY

Last updated April 22, 2024



This Cookie Policy explains how Bent Pixels, LLC ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at  https://www.bentpixels.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Bent Pixels, LLC) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:XSRF-TOKEN
Purpose:This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks.
Provider:bentpixels.com
Service:Advertiser's website domain View Service Privacy Policy
Type:server_cookie
Expires in:2 hours

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name:_ga
Purpose:Records a particular ID used to come up with data about website usage by the user
Provider:.bentpixels.com
Service:Google Analytics View Service Privacy Policy
Type:http_cookie
Expires in:1 year 1 month 4 days
Name:_ga_#
Purpose:Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider:.bentpixels.com
Service:Google Analytics View Service Privacy Policy
Type:http_cookie
Expires in:1 year 1 month 4 days

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name:prism_255105279
Provider:prism.app-us1.com
Type:server_cookie
Expires in:30 days
Name:prism_255105279
Provider:.bentpixels.com
Type:http_cookie
Expires in:29 days
Name:hZyvjJ57BANUs5I7E7p7mRg8Xi8v6NV2XH1CpVII
Provider:bentpixels.com
Type:server_cookie
Expires in:2 hours
Name:bent_pixels_session
Provider:bentpixels.com
Type:server_cookie
Expires in:2 hours

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at marketing@bentpixels.com or by post to:

Bent Pixels, LLC
10000 Washington Blvd, Culver City, CA 90232, USA
Culver City, CA 90232
United States

Bent Pixels Gaming Content Eco-System

Podcasts

Unique Viewers

0 M

Views

Watch Time (hours)

0 M+

Gender: Female / Male (%)

18.9  82.0

Hawk vs. Wolf

Device Views

Age Demo

Bent Pixels Gaming Content Eco-System

Entertainment

Unique Viewers

0 B

Views

Watch Time (hours)

0 M+

Gender: Female / Male (%)

26.0  74.0

Adam Savage

Device Views

Age Demo

Bent Pixels Gaming Content Eco-System

What’s trending

Unique Viewers

0 M+

Views

0 M+

Watch Time (hours)

0 M+

Gender: Female / Male (%)

9.0  90.1

Fornite

Device Views

Age Demo

Bent Pixels Gaming Content Eco-System

Esports​

Unique Viewers

0 M+

Views

0 M+

Watch Time (hours)

0 M+

Gender: Female / Male (%)

12.1  87.7

FaZe Clan

Device Views

Age Demo

Bent Pixels Gaming Content Eco-System

Female Gamers

Unique Viewers

0 M+

Views

0 M+

Watch Time (hours)

0 M+

Gender: Female / Male (%)

21.1  76.3

Screenshot 2024-11-28 at 15.24.26-Photoroom 1

BrookeAb

Device Views

Age Demo

Bent Pixels Gaming Content Eco-System

GamePlay Masters

Unique Viewers

0 M+

Views

0 M+

Watch Time (hours)

0 M+

Gender: Female / Male (%)

10.6  88.9

r432464_1600x800cc-Photoroom 1

ninja

Device Views

Age Demo

Creator Mediaa

Unlock exclusive, guaranteed access to top creators’ video inventory, precisely targeted by channel, game, and genre. Our approach ensures transparency and brand safety at scale across the YouTube creator economy, while extending your reach to audiences wherever they engage.


With a significant shift in viewership to Connected TV (CTV), gaming content has become big-screen entertainment, driving an +8% lift in co-viewership. Our cross-platform capabilities position your brand to thrive in this evolving landscape, connecting with viewers across YouTube, CTV, and beyond.

Options

1

:15s nonskip

2

:30s nonskip ctv​

3

:06s bumpers​

4

:15-:60s skippable

CASE STUDY: ALIENWARE

Drove clicks, views, and purchase intent

Brand Objectives

  • TK

What we did

  • Observed a 29% lift on gamers watching console games compared to those watching PC games, possibly looking to make the jump to PC gaming
  • Connected TV viewership grew 87% from 2021 to 2023, resulting in Co-viewership, now measured by YouTube and resulting in up to 12% extra impressions on campaigns
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Custom Content

Bent Pixels offers innovative custom content solutions, empowering brands to collaborate directly with top creators. Seamlessly integrate your brand or IP into engaging content that captivates audiences and drives lasting impact.

Bespoke / Dedicated Videos

Bent Pixels offers innovative custom content solutions, empowering brands to collaborate directly with top creators. Seamlessly integrate your brand or IP into engaging content that captivates audiences and drives lasting impact.

Custom Game Maps

Bent Pixels offers innovative custom content solutions, empowering brands to collaborate directly with top creators. Seamlessly integrate your brand or IP into engaging content that captivates audiences and drives lasting impact.

9b2d7537c23e1ac1530a70200d96ae35.png
bf3325949b76416cbbb8f0b6a3166672.png

VOD

Maximize discoverability and long-term impact with YouTube cutdown videos.

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Social

Amplify messaging on TikTok, X, YouTube Shorts, and Instagram through creator-driven content.

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Live

Collaborate with popular Fortnite creators for engaging live walkthroughs.

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Media

Use 15-second cutdowns on key channels to boost map visibility and awareness.

CASE STUDY: FORNITE

Built custom Fornite maps and amplified with creators

Brand Objectives

  • Connected with the next generation of audiences through custom game maps to deepen relationships with fans and create memorable experiences.
  • Focus on the game on FUN, rather than branded promotions
  • Drive awareness to gamers – Live stream, VOD, Social, Co-branded Media

CASE STUDY: FORNITE

A cross-platform, high-impact campaign

  • Built a complete, 360° campaign to reach target audience, cross-platform
  • Created high impact and high engagement in-game and across social/video content
  • Collaborated with popular Fortnite creators for LIVE walkthroughs
  • Amplified of messaging through TikTok, X, YT Shorts an IG across Fortnite creator social platforms
  • Created :15 cutdown to drive awareness to Fortnite Map across popular Fortnite Creator Channels on YT

Turnkey Solutions​​

Turnkey integration solutions offer a seamless way for brands to connect with audiences by embedding their messaging organically into YouTube creators’ content.

Authentic Messaging

Aligns with each creator’s unique style, ensuring ads feel natural and non-intrusive.

Audience Trust

Leverages creators’ established credibility within their communities.

Engaging Storytelling

Delivers your message through subtle, effective product placements.

Deeper Connections

Resonates with viewers as a genuine part of the creator’s narrative.

✅

Proven Results

Amplifies audience engagement and drives meaningful impact.

Custom bumpers

Cost-effective, 15-second, direct-to-camera endorsements from talent. Leverage their audience with an engaging message at the start of a video, highlighting key sales points and driving a strong call to action.

Custom bumpers

These are longer, more immersive brand placements seamlessly integrated into the content within the first half of a video. They span across various formats like video, audio, and social, providing a more comprehensive brand message that naturally fits into the overall content.

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Screenshot 2025-01-30 210523

Takeovers

YouTube Creator Channel Takeovers

Takeovers provide brands with 100% Share of Voice (SOV) across all video ad inventory—pre-roll, mid-roll, and post-roll. This guarantees full ownership of ad placements within a creator’s content, ensuring consistent and impactful messaging throughout the viewer experience.

With this strategy, brands tap into creators’ trusted voices and engaged communities, amplifying campaigns authentically. Ads are placed strategically:

Pre-rolls

grab attention at the start.

Mid-rolls

integrate naturally into longer videos.

Post-rolls

reinforce key messages.

Takeovers are perfect for product launches, campaigns, or storytelling tailored to niche audiences. This comprehensive ad strategy drives higher engagement, recall, and ROI, turning creator partnerships into powerful, results-driven opportunities.