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Bent Pixels August Insights

Welcome to the latest Bent Pixels newsletter! This edition highlights the Bent Pixels partnership with Crunchyroll, key updates in digital video advertising, and the latest trends in sports content and YouTube engagement.

Bent Pixels x Crunchyroll

Bent Pixels is thrilled to announce our Ad Sales Partnership with Crunchyroll, the ultimate fan destination for anime and global streaming platform platform with 15 million monthly subscribers. This collaboration expands our premium pre-roll media targeting to Crunchyroll’s global AVOD platform across Web, CTV, Mobile, and the Crunchyroll App.

Key highlights from Crunchyroll’s Reach:

The anime market:

This partnership strengthens Bent Pixels’ position as a leading Gaming and Entertainment Digital Video organization, broadening our reach and targeting capabilities with perfectly aligned audiences. Bundling media targeted across these platforms is a win-win for agencies and brands.

Gen Z x Industry Stats

YouTube Dominates: YouTube is the top platform for Gen Z, with 89.3% of them using it regularly. For legacy brands, connecting with this demographic on YouTube is crucial for long-term success.

Fan Engagement: 80% of surveyed fans turn to YouTube at least weekly to watch content they’re passionate about.

Industry Milestone: YouTube has made history as the first streaming platform to capture over 10% of total TV viewing, according to the latest Nielsen report.

Leverage YouTube to stay ahead in capturing the attention of Gen Z

Updates to YouTube DVIP

Did you know that your upfront commitment with YouTube can now include a wider range of spend?

Starting with the 2024/2025 deal cycle, all media and YouTube spend through any Google buy-side ad server – including DV360 – will count towards Google’s Video Incentive Program (VIP). With that being said, DV360 Programmatic Guaranteed campaigns will now apply to your overall upfront partnerships that your company may have in place.

What does this mean for your brand?

Beginning October 2024, your media spend with Bent Pixels will fully count towards existing DVIP commitments via Programmatic Guaranteed as the Bent Pixels content inventory runs across YouTube. This offers more flexibility & transparency in how you can meet your VIP targets while leveraging premium content through trusted partners like Bent Pixels.

Gamescom 2024 Highlights

Borderlands 4 announced, releasing in 2025.
Call of Duty: Black Ops 6 showcased new 90s-themed gameplay.
Civilization VII set to launch on February 11, 2025.
Little Nightmares III introduces co-op mode.
Genshin Impact coming to Xbox on November 20, 2024.

EA Sports College Football 25 Tops U.S. Sales Charts

EA Sports College Football 25 dominated July 2024, becoming the best-selling game of the year in the U.S. so far. Its console-only availability also spiked hardware sales, driving $4.8B in revenue for July-a 10% YoY increase. With the college football season around the corner, expect this title to keep topping the charts.

Creator Spotlight on GOAT Farm: Behind the Scenes with Football's Elite

One of our exciting new partnerships is with GOAT Farm, a channel that offers fans an intimate glimpse into the personal lives of NFL and college football players. Through raw, authentic stories on YouTube and TikTok (with 422k Tik Tok followers), GOAT Farm expands football content beyond the game, offering brands new opportunities to connect with an engaged audience.

P.S. We’ll be at TwitchCon- let’s connect!

Have a great Labor Day weekend 🙂