Explore the impactful strategy of integrating auto brands within the gaming and esports sectors through Bent Pixels’ targeted advertising. This case study demonstrates how a diverse automotive campaign reached over 48 million impressions, effectively engaging a core demographic of 25-49 year olds, predominantly males. It highlights the significant role of connected TV in enhancing brand engagement and showcases exceptional click-through rates across various gaming genres, reflecting a robust potential for automotive marketing in digital entertainment.
